We believe that our Armed Forces and Veterans deserve special recognition for the loyal service they have given and continue to give to the United Kingdom and its Allies.

Our mission is to provide extraordinary savings to our heroes who have provided extraordinary services to our country - and continue to do so every day.

We are a Tri-Service, UK Veterans run organisation, supported by General Sir Mike Jackson GCB CBE DSO, former Army Chief of the General Staff.

The intent is simple; to create a Lifestyle and Affinity based co-operative society that through its bulk purchase buying power, can generate significant discounts for its members and significant sums of money for Service based charities.

The unique selling point is that we will always pass on the majority of any discount achieved to our members and covenant from the very outset to donate up to 50% of our net profit to charity. We therefore define ourselves as a Corporate Social Enterprise designed to give something back to our own military community.

We don't ask for donations - we give them!